Apple’s current iPhone 5 is, by common consent, the best iPhone Apple has ever made, in an age when millions simply wouldn’t consider getting a phone made by any other manufacturer. Critics argue it is smaller and heavier than its rivals, with a battery that doesn’t last as long as a Galaxy S4, a camera that’s nowhere near as good as an HTC One, and an operating system that’s outdated compared to anything available on a Nokia. But it has nonetheless outsold all of those devices. The scale of iPhone’s dominance should not be underestimated. No wonder it provides more than a third of Apple’s profits.
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