Wednesday, 18 September 2013

Advertising and apps to drive new business triggered by rapid mobile penetration

BANGALORE: The increased willingness of users to pay for content and enterprises to advertise on mobiles is opening up new business opportunities, triggered by the rapid penetration of internet-enabled phones in the country. 

Startups that offer hyper-local deals, messaging in regional languages and games on mobile internet platforms will grow quickly, according to a report by financial advisory firm Avendus. 

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