Apple's first gold-colour iPhone sold out immediately in Hong Kong and mainland China, according to reports and online buyers desperate to snap up the new status symbol.
State-run news website sh.eastday.com reported Wednesday that the gold iPhone 5S models were quickly bought up after online pre-orders began Tuesday morning.
"The Apple reservation page went down once. In forums, many people talked about how they were begging to buy the gold model," it said, adding that by 1:00 pm (0500 GMT) on Tuesday all three 5S colours in every store had been reserved.
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